Innovative New Digital Loyalty Program Rewards Customers for
Participating in Free Financial Education Activities, On-Time Bill Pay
and More
EVANSVILLE, Ind.--(BUSINESS WIRE)--
Springleaf Holdings, Inc. (NYSE: LEAF), a leading consumer finance
company providing loan products to customers nationwide, today announced
the launch of Springleaf Rewards, a unique digital loyalty program that
is designed to encourage credit education. The program rewards customers
for a range of activities, such as consistently paying their bills
on-time, taking free online credit education and budgeting tutorials,
and monitoring their credit scores on a regular basis. Unlike
traditional rewards programs, Springleaf Rewards allows members to
accrue points for doing things that are good for their financial health
and does not require the customer to spend money.
“Springleaf Rewards is a truly unique loyalty program that rewards
customers for doing things they are already doing. It also encourages
customers to participate in educational activities that can help them
make sound financial decisions and achieve their financial goals,” said
David Hogan, Executive Vice President Risk Analytics & Marketing, at
Springleaf. “This program, which does not require Springleaf customers
to spend any money to earn points, is the direct result of customer
feedback. It reflects our ongoing commitment to providing exceptional
customer service.”
Since launching in mid-June, more than 40,000 customers have already
signed up to start earning rewards. Points are available for over 35
unique account-related interactions, such as:
-
Visiting Springleaf online or in-branch
-
Viewing personal financial education videos and tips for budget
planning
-
Participating in customer surveys
-
Making consistent, on-time loan payments
-
Enrolling in convenient features like paperless statements and
automated payments
-
Engaging with Springleaf on social media
Springleaf Rewards members can choose how and when to redeem their
points. Points can be exchanged for a variety of valuable rewards,
including electronic gift cards for nationwide retailers, restaurants
and other merchants. Newly enrolled members have said that the program
is very easy to use and the electronic gift cards make the reward
accessible right away. Springleaf Rewards members also have access to
Rewards Perks, which offers frequently updated discounts and savings
with over 30,000 merchants.
Springleaf Rewards is open to customers in good standing who have
registered their account for online account management. At this time,
due to state law, Springleaf Rewards is not available to residents of
Alaska, Arizona, Kentucky, Mississippi, Missouri, Ohio, Oregon and
Wisconsin.
To learn more about Springleaf Rewards and to enroll, please visit https://www.springleaf.com/rewards.
About Springleaf Holdings, Inc.
Springleaf is a leading consumer finance company providing loan products
to customers through its nationwide branch network and online presence.
Springleaf has a nearly 100-year track record of high-quality
origination, underwriting and servicing of personal loans, primarily to
nonprime consumers. Springleaf operates one of the largest consumer
finance branch networks in the United States, serving its customers
through nearly 830 branches in 27 states. For more information, please
visit Springleaf.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150820005867/en/
Springleaf Communications
Tony Brand, 312-754-6848
tony.brand@springleaf.com
or
Sard
Verbinnen & Co
Jenny Gore/Mike DeGraff
312-895-4700
Source: Springleaf Holdings, Inc.